The last few years have left Apple in a somewhat precarious situation with its Back to School promo. Old hardware makes Apple’s Back to School promo out of touch It’s that partnership of price drops and more-or-less free hardware that really made this annual sale noteworthy. This is of course in combination with the always-available education discounts offered by Apple. In the years since, the promo has evolved to include App Store credit and finally to its current state of a free pair of Beats headphones. That year offered $199 in rebates with the purchase of an iPod and Mac. Way back in 2007, the Back to School promotion was a little more complicated. I’ll never forget going into the original Michigan Avenue store ( RIP) and buying my first MacBook Pro. This event has also marked a right of passage for many students purchasing their first Macs on their own, without any help from a parent before they embark for college. Here’s why…īefore Apple started aggressively discounting iPhones over the last year, its annual Back to School event was one of the few times that you could walk into an Apple Store and actually find a deal. Launching the 2019 Back to School sale in combination with refreshed MacBook hardware has turned that all around.
Missteps along the way, the exclusion of gift cards in favor of headphones, and more have caused Apple to miss the mark on one of its most popular first-party promotions. 2019’s student-focused offer delivers a free pair of Beats headphones with the purchase of iPad Air, iPad Pro, and any Mac.Īpple’s roots in education have been well-documented, but over the years its Back to School deals have lost some luster as it has gone through a series of changes.
Earlier this week, Apple announced this year’s rendition of its annual Back to School promotion.
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